Two real estate companies in Southland to merge

Southland Real Estate and Bayleys Real Estate are to merge, with the amalgamation to be complete in June.

Bayleys Southland director David Gubb said the merger reflected the long-term visions both agencies held for the province, founded on decades of on-going demographic and economic growth.

“We’re excited about the Southland Real Estate stable joining the Bayleys brand,” Gubb said.

“The company has a well-deserved reputation in Invercargill, Winton, and Riverton, which will be enhanced by accessing Bayleys’ extensive industry-leading back-office support services such as national print and digital marketing in conjunction with a strong community sponsorship programme both locally and nationally.”

Southland Real Estate director and company founder Gus Johnston said the proposed dual-branded business of Bayleys Southland Real Estate reflected the respect both parties had for each other, with the new agency’s sales team remaining committed to the region.

“Bayleys’ marketing initiatives and operational resources really were attractive for us to join,” Johnston said.

“They underpin what is now New Zealand’s foremost real estate agency - with more than 45-years’ experience in the market. The arsenal of tools in the Bayleys marketing kit is truly outstanding, and we look forward to introducing those to our clients in the coming years.”

Southland Real Estate employs 24 sales and administration staff specialising in the residential and lifestyle property markets, with an additional six staff operating in the residential property management sector.

Bayleys employs 10 sales and administration staff at its Invercargill office, with six additional staff servicing the Southland area from the company’s Gore branch.